our leadership
Bruce Gilbert
Founder & Managing Principal
Bruce is a proven and experienced leader who has led complex organizations through transformations across the health insurance, benefits administration, and technology sectors.
As a result, Gryphon’s approach is different. We don’t produce strategy documents for shelves. We help you define what needs to happen, assign clear ownership, identify obstacles, secure resources, and measure success then build the capability to sustain it.
A Different Perspective
Unlike most consulting firms, Gryphon is led by someone who has actually sat in the CEO chair and had to make the decisions. That means that Gryphon isn’t built around producing recommendations and leaving implementation to someone else. Bruce has spent his career leading organizations where strategy had to work in the real world with finite resources, competing priorities, regulatory constraints, organizational politics, and accountability for the outcome.
Executive Leadership
As CEO of BeWell, New Mexico’s state-based health insurance marketplace, Bruce drove four consecutive years of record-breaking consumer enrollment while navigating the complexities of state regulation, federal compliance, and competitive market dynamics. Previously, as Executive Director of Nevada Health Link, he doubled enrollment in a single year while building sustainable operational infrastructure from the ground up. These weren’t inherited marketplaces; he built and scaled them.
Broader Enterprise Experience
Bruce’s background extends across multiple sectors and operating models. He oversaw employee benefits administration for the State of Ohio, managing programs at significant scale and complexity. He also served as Global Director of Benefits for a major European technology firm, bringing cross-cultural perspective and multinational coordination to benefits strategy and execution.
Operational Expertise
Across every role, Bruce has owned the full operating landscape: strategy and planning, technology infrastructure, customer experience, enrollment and marketing, financial management, organizational culture, and regulatory compliance. He’s navigated highly regulated environments, managed competing stakeholder interests, led large-scale organizational change, and built the systems required to translate strategic objectives into measurable outcomes.